Of these, only 21 - 29% actually click on something and of the clickers only 34 - 58% actually buy something. Overall, only 8 to 12 % of buyers buy your book (when an email has 5 to 12 book listings). The chances of getting a buy go down proportionally to the number of book listings. If a daily email has 20 to 25 books instead of 5 to 12 your chances of success go down 50 to 75% (closer to 3 to 5% of buyers).
An update on promotion services Team Read Indies has been researching since 2014 and had hoped to have final research reports on :
Bargain Booksy / Free Booksy
Bargain Booksy and Free Booksy are two of our favorite up and comers. Both services are run by the same management team – a team who graciously accepted our offer to talk with them regarding their services. Robert sat down with the management team and conducted an extensive interview, which will be part of the upcoming research report.
However, this is true of all services we’ve tested. For example, based on actual value delivered for paid books, BookBub is priced 150% to 500% over the actual value delivered, depending on genre and book price. However, BookBub offers a mostly fair value for promotions of free books.
BookBub is overpriced 150% to 500% for paid books. We’d like to see flat-pricing for paid books—not pricing based on how much money BookBub thinks you’re going to make off a promotion and then pricing everything so most authors break even at best (and at worst spend a lot of money for a lot less return than expected).
ENT’s recent price hike has made them less of a value and actually put them on the overpriced side. The price hike was unwarranted and also increasingly based on how much money an author can potentially earn from a promotion. Whether an author wants to price a paid book at .99, 1.99 or 2.99 pricing should be the same.
Fussy Reader also recently hiked prices, making them less of a value. We’d like to see the prices rollback to retain the high value we saw in our earlier research.
The Reading Club has had two recent price hikes, both making the service less of a value. Again, we’d like to see the prices rollback to retain the high value we saw in our earlier research.
On to Kindle Marketing (https://www.fiverr.com/kindlemarketing). Our earlier research on Fiverr promotion was pretty condemning. However, we did find a few bright spots and have researched them thoroughly. One of these is Kindle Marketing, a dedicated team of marketers who truly cares about your success and gives excellent value for your marketing dollars. The $5 basic gig plus the $5 viral social media option gave the best value: daily promotion for 7 days on social media. This is a great value for the investment, as Kindle Marketing will create an ad for you and then promote it up to 20 times each day for 7 days, giving you up to 140 promotion opportunities.
The average cost of a makeover was $200 to $500 and the results? Authors who previously had no or few sales, started seeing regular sales. To them, it was money well spent. There are caveats, though. For authors with one book or two, your time and effort is better spent on writing your next book. You really do need 3 or more books to benefit from this type of service.
Thanks for reading,
Team Read Indies